Latest activities · April 22, 2015
WHEN? 16 March 2015 at SXSW Interactive
WHERE? Oslo Lounge, Upstairs on Trinity, 607 Trinity Street.
The Nordic MashUP Day at SXSW 2015 produced a great picture of the blooming startup scene in the Nordic countries in the way that the pitches covered a broad spectre of areas ranging from music and tech, to gaming based edutech, and adtech.
Each company had 3 minutes to pitch their ideas in front of a highly competent jury consisting of Henrik Lie-Nielsen (Knowit), Jan Larsen (Technical University of Denmark), Aya Zook (Microsoft Ventures), Jeremy Harper (Entrepreneurs Roundtable Accelerator) and Will Levitt (Northside Media Group).
Based on the quality of the pitching companies, the skills of the jury and the enthusiasm of the audience, a Nordic pitching battle is the way to combine startup-entertainment and -insights, Oslo Business Region.
The audience was engaged in the selection of a winner by scoring all 12 pitching companies on the same three variables as the jury, 1) presentation delivery and how well the message came across, 2) business potential and scaleability and 3) idea uniqueness and innovation. This resulted in more than 100.000 impressions on twitter with +350 signups (thanks!)
The audience favourite and first place was shared by the two MashUP Norway companies Feat.fm and Recho, both music tech companies.
The jury had a bit of a different take on the score. They were all mesmerised by Kjartan Slette from the Norwegian startp Unacast’s presentation, and gave his company Unacast the first place. Here you can find more pictures and other interesting insights from the event.